Touring 101 for Musicians

Coursera MOOC / Non-credit USD 49
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Touring 101 for Musicians

About this course

Have you ever dreamed of taking your music on the road? Becoming a touring musician can be an essential step for many aspiring musicians. Live performances account for 60-80 percent of musicians income, but touring also has other benefits for a musician’s career. This course will provide you with the skills and knowledge necessary to build a career as a touring musician. You will develop an understanding of why touring can be incredibly beneficial for a new artist and you will hear from leading professionals in the music industry on how to plan a successful tour. The course will focus on establishing the goals for a tour, identifying the best tour model for you, and highlighting marketing strategies for a tour. Upon completion of this course, you will be able to plan and market a tour in a way that allows you to best connect with your fans and grow your music business.

What you'll learn

  • understand the financial benefits of touring
  • develop a tour plan tailored to your music
  • identify effective marketing strategies for your tour

Course objectives

  • to help aspiring musicians build a successful touring career
  • to enhance students' understanding of the touring process and its benefits

Skills you'll gain

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