Try It: Intro to Branding

edX MOOC / Non-credit Free

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Try It: Intro to Branding

About this course

To create a distinct identity for a business or product, you need branding. Now, if you’ve found yourself wondering, “What is branding?” — and how you can use its principles to better stand out from the competition — this no-risk introductory course is right for you.

What you'll learn

understand what branding is
identify key principles of branding
apply branding concepts to create a distinct identity

Skills you'll gain

competitive analysis brand strategy market positioning branding differentiation visual identity marketing fundamentals brand recognition advertising principles business identity

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