Try It: Introduction to Google Analytics

edX MOOC / Non-credit Free

Enroll now →

Try It: Introduction to Google Analytics

About this course

This course is an introduction to using an analytics platform to unlock the power of data. Explore how data from digital products and tools can prepare you improve ROI, develop user insights, and generate revenue results. This course prepares you to learn more advanced approaches to digital analytics and data analysis used by data analysts, marketers, product managers, and other business professionals.

What you'll learn

understand the basics of Google Analytics
utilize data to improve return on investment (ROI)
develop insights about user behavior

Skills you'll gain

marketing analytics data analysis digital analytics data insights data-driven decisions roi google analytics user behavior revenue generation online analytics tools

Related courses

Data Science Foundations

Data Analytics in the Public Sector with R

Data Science as a Field

Geographic Information Systems (GIS)

Statistical Methods and Data Analysis

Data Visualization & Analytics in Tableau

Programming for Python Data Science: Principles to Practice

Enhancing Reproducible Science with GitHub and Docker

Course details are provided by the platform and may change — always confirm on the provider's site. Links may be affiliate links.