Try It: Marketing Funnels

edX MOOC / Non-credit Free

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Try It: Marketing Funnels

About this course

This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.

What you'll learn

understand the concept of marketing funnels
explore how marketers use funnels to target customers
identify the stages of a marketing funnel
discover ways to improve marketing effectiveness through funnels

Skills you'll gain

decision making digital marketing customer acquisition lead generation customer journey marketing strategies marketing funnels sales funnel conversion rates

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