(Updated 2025) WoM Marketing - التسويق الشفوي
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About this course
This course provides insights into the power of word-of-mouth marketing and how to harness it effectively. You'll explore various psychological principles that motivate customers to share their positive experiences, which can lead to increased trust and sales. With updates including practical case studies and new lectures, you'll stay informed about the latest in this dynamic field.
What you'll learn
- understand the principles of word-of-mouth marketing
- identify factors that drive customer referrals
- analyze the monetary value of word-of-mouth
- develop strategies to encourage customers to share their experiences
Course objectives
- to enhance understanding of behavioral science related to marketing
- to equip students with actionable strategies for word-of-mouth marketing
Skills you'll gain
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