Learn how to create effective customer surveys to aid your customer service, how to technically put together a feedback form, and what kinds of questions can be most effective at getting you true insight about the experience of your customers. Also, about how to structure customer research initiatives so that your customer research methods match your business goals, and are ultimately effective.
What you'll learn
how to create effective customer surveys
technical setup of feedback forms
structuring customer research initiatives
aligning research methods with business goals
designing effective survey questions
Course objectives
improve customer service through effective surveys