Using Surveys To Improve Your Customer Service

Coursera MOOC / Non-credit USD 49
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Using Surveys To Improve Your Customer Service

About this course

Learn how to create effective customer surveys to aid your customer service, how to technically put together a feedback form, and what kinds of questions can be most effective at getting you true insight about the experience of your customers. Also, about how to structure customer research initiatives so that your customer research methods match your business goals, and are ultimately effective.

What you'll learn

  • how to create effective customer surveys
  • technical setup of feedback forms
  • structuring customer research initiatives
  • aligning research methods with business goals
  • designing effective survey questions

Course objectives

  • improve customer service through effective surveys
  • gain better insights about customer experiences
  • ensure research aligns with business objectives

Skills you'll gain

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