Writing Mastery: Ideas, Craft & Copy

Coursera MOOC / Non-credit USD 49

Enroll now →

Writing Mastery: Ideas, Craft & Copy

About this course

This Specialization is intended for aspiring writers, creatives, and professionals seeking to develop creative writing, editing, and copywriting skills. Through three courses, you will cover idea generation, writing improvement techniques, and proven copywriting frameworks, which will prepare you to create compelling content and persuasive messaging. You’ll learn from instructors Robin Waldun, Tasmin Hansmann, and Kristine Sacdalan.

What you'll learn

idea generation techniques
writing improvement methods
copywriting frameworks
skills in creative writing and editing

Course objectives

develop creative writing skills
enhance editing capabilities
learn persuasive messaging techniques

Skills you'll gain

communication skills content creation storytelling persuasive writing creative writing idea generation editing copywriting writing techniques writing improvement

Related courses

Literature Case Studies in Drug Discovery

Capstone: Create your own professional journalistic portfolio

Writing Skills for University Success

Transmedia Writing

William Shakespeare's Romeo & Juliet: An Actor's Perspective

Words Spun Out of Images: Visual and Literary Culture in Nineteenth Century Japan

Capstone: Bringing it all together

Writing Practice

Course details are provided by the platform and may change — always confirm on the provider's site. Links may be affiliate links.