YouTube Live: Streaming Engagement

Coursera MOOC / Non-credit USD 49
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YouTube Live: Streaming Engagement

About this course

Learn how to harness the power of YouTube Live to connect with your audience in real time and build a loyal community. This course walks you through technical setup, stream planning, audience engagement strategies, and post-broadcast optimization. Whether you're teaching, entertaining, or promoting, you'll gain practical tools to run engaging live sessions that grow your channel and deepen viewer relationships. You'll also explore tips for managing live chat, avoiding common pitfalls, and creating an interactive experience viewers will return for.

What you'll learn

  • technical setup for YouTube Live
  • stream planning techniques
  • audience engagement strategies
  • post-broadcast optimization
  • live chat management

Course objectives

  • to develop skills for planning and running live streams
  • to enhance viewer engagement during broadcasts
  • to learn post-broadcast strategies for improving future sessions

Skills you'll gain

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