Laval University

Overview

The Business Administration - Digital Marketing program at Laval University equips students with advanced skills in digital marketing strategy, web analytics, and customer relationship management. This program is designed to empower students to support business decisions through data-driven marketing and effective information systems.

What you'll study

Core learning areas include:

• Marketing
• Web Analytics
• 360 Communications – Marketing Strategies
• Digital Marketing Strategy
• E-Marketing and Customer Relationship Management
• Information Systems

Learning approach: Students will engage in real-world marketing scenarios, applying concepts and utilizing digital tools to assess performance and enhance marketing campaigns. Depending on the study plan, additional electives and/or a capstone project may be required.

Entry requirements

Applicants should possess a bachelor's degree or an equivalent diploma. Candidates with an average GPA between 2.8 and 3.21 are welcome to apply; however, admission is not guaranteed as the program director will evaluate academic and professional history before making a decision.

Career prospects

Graduates of this program will be well-prepared for various roles in the digital marketing field, equipped with the skills needed to navigate the evolving landscape of marketing and business. They can pursue careers in marketing management, digital strategy, analytics, and customer relationship management across diverse industries.