Uppsala University

Overview

The Master’s Programme in Business and Management – Marketing at Uppsala University enhances your ability to analyze markets, formulate marketing strategies, and utilize research methods to tackle real-world business challenges. The program prepares you to effectively communicate your findings, supporting decision-making processes in global organizations.

What you'll study

This two-year program is structured to progressively develop your skills, starting with foundational courses in marketing and business analysis, advancing to research methodologies and practical applications in consumer, service, and business-to-business contexts.

Core courses (examples)

• Business Analysis and Managerial Action
• The Global Firm
• Consumer Marketing
• Scientific Methods in Business Research
• Markets and Marketing
• Service Logic in Marketing
• Business to Business Marketing
• Leadership

Research and application

You will enhance your research capabilities through training in scientific methods, applying these skills to marketing-related inquiries. Assessments typically comprise written assignments, presentations, and examinations that align with the learning outcomes of each course.

Entry requirements

• Academic background: A Bachelor’s degree (or equivalent) from a recognized university, including a minimum of 90 credits in business studies.
• English proficiency: Proof of English language proficiency at the level required for upper secondary studies in Sweden, alongside meeting the program’s specific English test requirements.
• GMAT: A GMAT score is required for admission, and selection is based on both your GMAT result and higher education credits.
• Higher education credits: Up to 285 credits may be taken into account for admission.

English test (minimum scores)

• TOEFL iBT: minimum 90 (total)
• IELTS: minimum 6.5 (overall)

Documents typically required

• Completed online application
• Official transcripts and degree certificates
• GMAT score report
• English test results (if applicable)
• Any additional documents specified by the program

Career prospects

Graduates of this program are well-equipped to pursue various career paths in marketing and management, including roles in consumer marketing, business development, market research, and consultancy. The skills developed throughout the program enable you to thrive in diverse business environments, both locally and internationally.