Macquarie University

Overview

The Bachelor of Marketing and Media at Macquarie University prepares students to thrive in the dynamic marketing environment influenced by digital media. This program uniquely blends theoretical understanding with practical experience, enabling graduates to pursue successful careers across diverse marketing roles.

What you'll study

Core Courses Include:

• Managing for Impact
• Marketing and Value Creation
• Consumer Behaviour
• Multimodal Storytelling
• Media Technologies
• Business Statistics and Insights
• Integrated Marketing Communications

Students also have the option to select electives and engage in a capstone project, allowing them to apply their knowledge in real-world situations.

Entry requirements

Career prospects

Graduates of the Bachelor of Marketing and Media can expect to find opportunities in various sectors, including advertising, public relations, digital marketing, and media production. The skills acquired throughout the program will equip them to tackle the challenges of the modern marketing landscape effectively.