The Business Administration with a Major in Marketing (Online) is designed to build practical marketing skills alongside core business fundamentals. You’ll learn how brands grow, how customers behave, and how to apply analytics and communication strategies in real business contexts.
The Business Administration with a Major in Marketing (Online) program at Drexel University is crafted to equip students with essential marketing skills while laying a solid foundation in core business principles. This online degree allows you to explore how brands expand, understand consumer behavior, and effectively utilize analytics and communication strategies in real-world business scenarios.
Curriculum overview (example course areas):
Marketing major focus (typical learning areas):
Capstone / culminating experience: To complete the program, students will undertake required culminating coursework, demonstrating their knowledge in marketing and readiness for professional practice.
Academic requirements: A minimum GPA of 2.5 is generally expected for admission into the program.
English requirements: Non-native English speakers must demonstrate proficiency through standardized tests such as the TOEFL. Accepted scores typically reflect a candidate's ability to communicate effectively in an academic environment.
Graduates of the Business Administration with a Major in Marketing program can pursue a variety of career paths in fields such as marketing management, brand management, market research analysis, and digital marketing. The program prepares students for dynamic roles in diverse industries, equipping them with the skills to thrive in competitive business environments.
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