Macquarie University

Overview

The Bachelor of Public Relations and Social Media at Macquarie University provides students with vital skills in communication, media strategy, and digital engagement. This program focuses on practical experience and critical thinking, equipping graduates for successful careers in the ever-evolving field of public relations.

What you'll study

Core Courses Include:

• Visual Media and Communications
• Multimodal Storytelling
• Media and Advertising
• Health, Bodies, Media
• Social Media Strategies
• Advanced Issues in Marketing and Media

Students can also select electives that align with their individual career aspirations and interests, including options in digital marketing, event management, and crisis communication.

Entry requirements

Applicants must demonstrate proficiency in English through one of the following:

• Duolingo English Test: Minimum score of 125
• TOEFL iBT: Minimum score of 83
• PTE Academic: Minimum score of 58
• IELTS: Minimum score of 6.5

Macquarie University accepts various international qualifications for direct entry, including senior secondary qualifications from numerous countries and equivalent diplomas or degrees.

Career prospects

Graduates of this program are well-prepared to pursue diverse career opportunities in areas such as public affairs, integrated marketing communications, and crisis management. The skills acquired through this course enable professionals to effectively communicate with stakeholders and shape strategic campaigns across various platforms.