University of Wollongong

Overview

The Bachelor of Communication and Media - Business at University of Wollongong prepares students with vital skills needed to create, implement, and manage effective marketing strategies. This comprehensive program focuses on key areas such as issue management, product promotion, crisis communication, and media relations.

What you'll study

The curriculum includes a blend of core courses and electives, allowing students to tailor their education to align with their interests and career aspirations.

Core Courses:

• Media Ethics and Law

• Global Media and Culture

• Making Media

• Global Media and Social Justice

• Media Ethnographies

• Accounting for Decision Making

• Human-Centred Systems Design

Electives: Students can select from a diverse range of electives to enhance their learning experience.

Entry requirements

There are no specific GRE, GMAT, or GPA requirements for admission to this program. However, applicants must demonstrate proficiency in English through one of the following:

• TOEFL iBT: Minimum score of 86
• PTE Academic: Minimum score of 62
• IELTS: Minimum score of 6.5

Additionally, completion of a qualification equivalent to 13 years of schooling in Australia is required, with relevant subjects in senior high school studies recommended.

Career prospects

Graduates of this program can pursue a variety of career opportunities, including:

• Advertising Officer

• Copywriter

• Corporate Communications Officer

• Designer

• Digital Content Creator

• Digital Publishing Specialist

• Editor

• Feature Writer

• Game Designer

• Media Management Advisor

• Media Strategist

• Public Relations Specialist

• Publicity Officer

• Reporter

• Social Media Manager

Upon graduation, international students may also be eligible for a post-study work permit, facilitating valuable work experience in Australia, with the duration typically matching the length of their study program.