Umeå University

Overview

The Marketing Master's programme at Umeå University equips students with in-depth knowledge and skills in marketing strategy, consumer behaviour, and market analysis. This comprehensive course emphasizes practical application through assignments and projects, enabling students to develop effective marketing plans. Additionally, students have the opportunity to tailor their learning experience through elective courses and internships.

What you'll study

The programme is structured over two years and includes a mix of core modules and electives:

• Consumer Behaviour, Market Analysis and Strategic Decision Making
• Management
• Digital Marketing
• Media Studies
• Electives based on personal interests
• Practical application through marketing planning projects and internship opportunities

• Current Trends in Business Administration Research
• Research Methods
• Master’s thesis focusing on academic writing, analysis, and research
• Possible minor or specialization options in areas such as Accounting, Finance, Management, or Business Development
• Optional study abroad for one semester, subject to approval

Entry requirements

To apply for this programme, candidates must hold a Bachelor’s degree or its equivalent. There are no specific GRE or GMAT requirements, nor is there a stated GPA cut-off. Proficiency in English is essential for non-native speakers, typically demonstrated through standardized tests such as TOEFL.

Career prospects

Graduates of the Marketing programme are well-prepared for a variety of careers in marketing, brand management, market research, and digital marketing, among others. The combination of theoretical knowledge and practical experience provides a strong foundation for success in the dynamic field of marketing.