Lund University

Overview

The Master’s Programme in Service Management, Tourism at Lund University equips students with the skills to plan, lead, and enhance service operations within the tourism industry. The programme allows you to select a specialization track, examining tourism through a management-centric, research-informed perspective.

What you'll study

Within the Tourism specialization, you will delve into destination development, value creation, and innovation, as well as how organizations craft experiences for visitors. This exploration draws on concepts from management, marketing, and the social sciences.

• Managing Service Organisations
• Methods in Social Sciences
• Destination Development and Marketing
• Value Creation and Innovation in Tourism

Learning approach

• Lectures and seminars that connect theoretical concepts to practical tourism and service applications.
• Assignments and analyses utilizing methodologies from the social sciences.
• Project-based work aimed at enhancing applied decision-making skills.

Capstone / final work

Students will complete a final thesis or equivalent advanced study component as part of the Master’s programme requirements, with specific details provided at the beginning of the studies.

Entry requirements

Applicants must hold a bachelor’s degree comprising a minimum of 180 credits, with at least 90 credits (or equivalent) in social science, business administration, or a closely related field. Admission is assessed based on the bachelor’s degree essay, grades from pertinent courses, and a letter of intent.

Career prospects

Graduates of the Master’s Programme in Service Management, Tourism will be well-prepared for a variety of roles within the tourism sector, including positions in destination management, service operations, marketing, and consultancy. The programme's focus on practical skills and theoretical knowledge will enable you to thrive in an evolving industry landscape.