Griffith University

Overview

The Master of Marketing and International Tourism & Hospitality Management at Griffith University offers a unique blend of two postgraduate qualifications, empowering you with the skills needed to excel in the competitive global marketplace.

What You'll Study

This program covers essential topics designed to prepare you for various challenges in marketing and international tourism management. Core courses include:

• International Marketing
• Advanced Consumer Behaviour
• Tourism and Hospitality Operations Management
• Sustainable and Regenerative Tourism
• Brand Strategy and Management
• Strategic Marketing

For a comprehensive overview of the curriculum, please visit the program website.

Entry Requirements

Applicants for the Master of Marketing and International Tourism & Hospitality Management must fulfill the following criteria:

• A recognized Bachelor’s degree (or higher) in a relevant field
• A Graduate Certificate in a related discipline
• A minimum GPA of 4.0 on a 7.0 scale
• Relevant fields may include marketing, advertising, public relations, international business, tourism, and hospitality, among others.

Career Prospects

This dual qualification opens up a wide array of career opportunities across various sectors. Potential roles include:

• Marketing: Brand manager, marketing manager, market research analyst, public relations manager.
• International Tourism and Hospitality Management: Roles in event management, destination marketing, environmental NGOs, entertainment services, travel retail, theme parks, national parks, cultural centers, indigenous tourism, and cruise operations.