University of Canberra

Overview

The Bachelor of Business and Bachelor of Communication and Media at the University of Canberra provides students with a strong foundation in essential business principles while focusing on effective communication strategies across various media platforms. This dual degree prepares graduates for a wide range of roles in fields such as journalism, marketing, corporate communication, and sports media.

By merging business knowledge with media expertise, this program cultivates the skills necessary to manage projects adeptly within a fast-paced professional landscape.

What you'll study

Core Courses Include:

• Journalism Now and Next
• Street Stories
• Visual Representation Techniques
• Marketing Communications
• Managing Brands
• Business Management Principles
• Strategic Communication

Students will also have the chance to choose electives that align with their career aspirations and interests, culminating in a capstone project that showcases their acquired knowledge and skills.

Entry requirements

Applicants must fulfill the following criteria:

• Completion of Year 12 or an equivalent qualification
• ATAR score or an equivalent qualification
• Consideration of work experience for mature-age students

Career prospects

Graduates of the Bachelor of Business and Bachelor of Communication and Media program will find themselves well-prepared for diverse career opportunities. Potential roles include:

• Journalist
• Marketing Specialist
• Corporate Communication Officer
• Media Planner
• Brand Manager

The combination of business and media skills positions graduates to thrive in various industries, enhancing their employability in a competitive job market.