University of Canberra

Overview

The Bachelor of Communication and Media - Event and Tourism Management at the University of Canberra prepares students with essential creative and managerial skills for designing and executing memorable events. This program focuses on project management, innovative event design, and integrated advertising strategies to enhance audience engagement.

Students will acquire the ability to conceptualize and deliver exceptional events, covering all aspects from initial planning and funding to execution and marketing, ensuring a thorough understanding of the industry.

With a commitment to smaller class sizes, students receive personalized attention and support throughout their academic experience.

What you'll study

Core Courses:

• Introduction to Communication and Media
• The Art and Power of Communication
• Digital Media Production
• Credible Communication Strategies
• Audience Engagement Techniques
• Research Methods in Communication and Media

Electives: Students can select from a variety of electives to customize their studies based on specific interests within the field.

Capstone Project: A final project that provides students with the opportunity to apply their learning in a practical setting, showcasing their skills and knowledge.

Entry requirements

Applicants must meet the following criteria to be eligible for this program:

• Completion of Year 12 or equivalent
• ATAR score or an equivalent qualification
• Relevant work experience may be considered
• International students must demonstrate English proficiency, typically through standardized tests

CRICOS Code: 099002B

Career prospects

Graduates of this program are well-equipped to pursue various career paths within the event and tourism management sectors. They may find opportunities in event planning, marketing, public relations, and tourism management, among others. The skills developed throughout the course prepare students for dynamic roles in a rapidly evolving industry.

Additionally, international students may be eligible for a post-study work permit, allowing them to gain valuable work experience in Australia after graduation. This experience can further enhance their career prospects in the global job market.