Technical University of Munich

Overview

The Master in Consumer Science (MCS) at the Technical University of Munich (TUM) integrates management principles with consumer and social sciences, equipping students to excel in consumer research. The program features an interdisciplinary curriculum and a practical Project Studies module, all within a dynamic international learning environment.

• Degree: Master in Consumer Science (MCS)
• University: Technical University of Munich (TUM), School of Management
• Credits: Typically 120 ECTS
• Duration: Usually 4 semesters (full-time)
• Delivery: On-campus
• Language of instruction: English
• Start dates: Check specific intakes for your application year
• Tuition fees: Varies by student status and program regulations

What you'll study

The MCS program is designed to establish a robust theoretical and methodological foundation in the early semesters, transitioning to specialized coursework and practical experience in later stages.

Core learning areas

• Consumer Science & Consumer Behaviour: Exploration of concepts and evidence regarding consumer perceptions and actions.
• Management & Marketing: Frameworks for effective decision-making and market-oriented strategies.
• Technology: Examination of how technological advancements impact consumer experiences and research methodologies.
• Entrepreneurship & Family Business: Insights into business practices that foster innovation and sustainable value creation.

Project Studies (mandatory)

The program includes a compulsory Project Studies module focused on applied, interdisciplinary projects. This module typically involves tackling a defined problem, utilizing research methods, and presenting findings.

Research and specialization

• Method-focused courses: Strengthened in the initial semesters to support advanced research and analysis.
• Advanced/specialized courses: Offered during later semesters to enhance expertise in specific topics.
• Capstone/major project: Confirm the final assessment format for your intake, which may include a thesis or project.

Entry requirements

Applicants must possess a relevant bachelor's degree that provides a solid academic foundation for consumer research and related methodologies. Specific GRE/GMAT or GPA requirements are not stipulated for this program.

Career prospects

Graduates of the MCS program are well-prepared for various roles in consumer research, marketing, and management across diverse sectors. Their interdisciplinary training equips them with the skills to analyze consumer behavior, develop marketing strategies, and drive innovation in businesses, making them valuable assets in today's competitive market.