New York University

Overview

The Interactive Media and Business bachelor's program at New York University offers a comprehensive exploration of how innovative media technologies can be transformed into tangible products, services, and viable business models. This program merges creative practice with technical foundations and business strategy, culminating in a capstone project that showcases the integration of these diverse skills.

What you'll study

Core Learning Areas

• Interactive media and communication through hands-on labs and applied studio work
• Creative and technical foundations, including algorithmic thinking and creative coding
• Fundamentals of business, such as economics and financial accounting
• Innovation and product development utilizing a design-and-build approach

Indicative Modules/Courses

• Innovation Lab
• Interaction Lab
• Communications Lab
• Creative Coding Lab
• Financial Accounting
• Economics of Global Business
• IMB Capstone (final-year capstone project)

Capstone Requirement

• In the final year, students will complete a substantial capstone project that integrates interactive media practice with business analysis and product reasoning.

Note

Course availability and sequencing may vary; it is advisable to confirm the latest degree plan with NYU.

Entry requirements

Admission to the program typically considers your academic record and the overall strength of your application. Specific GRE or GMAT requirements are not outlined. Please consult the university for the most accurate and current admission criteria.

Career prospects

Graduates of the Interactive Media and Business program are well-equipped for a variety of career paths in the rapidly evolving fields of media and technology. Potential career opportunities include roles in media production, digital marketing, business development, and product management. The combination of technical skills and business acumen prepares students to thrive in creative industries and entrepreneurial ventures.