University of Bologna

Overview

The MSc in Data Marketing and Analytics at the University of Bologna is designed to equip students with essential methods and tools to transform customer and market data into effective marketing and sales strategies. With a strong emphasis on digital culture, this program fosters the development of analytical capabilities alongside communication and business skills, preparing graduates for dynamic roles in data-driven marketing and analytics.

What you'll study

The curriculum seamlessly integrates marketing strategy with analytics practice. Students will first build a foundation in core marketing principles and then delve into data analysis techniques applicable to market research, consumer insights, and performance optimization.

Core modules (indicative)

• Marketing Strategy
• Data Analysis for Market Research
• Consumer Behavior
• Strategic Accounting and Budgeting
• Marketing Automation

Learning approach

• Case-based learning that connects analytics outputs with marketing decisions.
• Focus on interpreting data and effectively communicating results to non-technical stakeholders.
• Practical orientation towards data-informed campaign planning and optimization.

Note: This summary highlights selected course topics. For a complete list of modules, semester-by-semester plans, and any capstone or thesis requirements, please refer to the official curriculum details from the University of Bologna.

Entry requirements

• Academic qualification: A Bachelor’s degree obtained by the enrollment closing date of the selection round.
• English proficiency: A minimum of IELTS 6.5 or TOEFL iBT 80 (or an equivalent accepted certification).
• GMAT/GRE (if available): A GMAT score above 550 or an equivalent GRE score may exempt applicants from the written aptitude test.
• English certificate (if available): A certificate confirming a minimum B2 level in the European framework may exempt applicants from the written English test.
• Application documents: Curriculum Vitae, motivational letter, and optional letters of reference.
• Additional items: A recent photograph, Concentration Form, and a valid ID or passport (front and back copy).

Selection process: The selection may include a written aptitude test and a written English test, unless exemptions apply. For current intake information, please consult the University of Bologna.

Career prospects

Graduates of the MSc in Data Marketing and Analytics program are well-prepared for a variety of roles in the marketing and analytics sectors. With a strong foundation in data-driven decision-making, alumni can pursue careers as marketing analysts, data scientists, digital marketing managers, and more, contributing to the growth and innovation of businesses in the digital age.