Leiden University

Overview

The Master's program in Economic and Consumer Psychology at Leiden University delves into the intricate ways psychological processes influence economic and consumer decisions. This course investigates critical questions such as what drives purchasing decisions, how choices are made, and the response to marketing strategies. By merging theoretical knowledge from psychology and economics with practical research methods, students will gain a comprehensive understanding of real-world consumer behavior.

• Degree: MSc (Master of Science)
• Programme focus: Psychological determinants of economic and consumer decision-making
• Delivery: On-campus
• Credits: Typically 60 ECTS
• Language of instruction: English
• Assessment: Coursework, applied research components, and an internship
• Application: Apply through Leiden University’s application portal
• Start dates: Refer to the programme page for available intakes

What you'll study

This MSc program is structured to enhance your grasp of foundational theories while empowering you to apply research methodologies to the study of consumer and economic behaviors.

• Core courses (examples):
  • Emotions and (Ir)rationality in Economic Behaviour
  • The Psychology of Media and Communication
  • The Psychology of Selling and Advertising
  • Applied Data Analysis
• Practical component: An internship that provides applied experience in a relevant organization or research setting

Note: Course offerings may change; please consult the official Leiden University course list for the latest module details.

Entry requirements

Currently, there are no specified GRE, GMAT, or GPA grading score requirements for this program.

Career prospects

Graduates of this program will be well-equipped to pursue various career paths in fields such as marketing, consumer research, behavioral economics, and consultancy. The combination of theoretical knowledge and practical experience prepares students for roles that require an understanding of consumer behavior and economic decision-making processes.