Wittenborg University of Applied Sciences

Overview

Business Management (Digital Marketing & Communication) is a specialized MSc program that delves into the impact of digital channels, data, and strategic communication on contemporary business practices. This course offers an integrated approach to digital marketing, analytics, branding, and strategic management, focusing on practical skills and research-driven insights.

Designed for an international audience, the program equips students with the expertise needed for roles in marketing strategy, digital communications, and data-driven business development.

What you'll study

The MSc curriculum combines core business management modules with specialized courses in digital marketing and communication. Topics typically include strategy, economics, analytics, and branding, enhanced by applied case studies.

Core and specialist modules

• The Future of Integrated Digital Marketing: Video, Mobile & Artificial Intelligence
• New Media, Marketing & Analytics
• Business Intelligence & Data Mining
• Strategic Communication & Branding
• Micro Economics – Global Perspectives
• Strategic Management

Capstone / final assessment

The details regarding the final thesis or capstone project are not specified. It is advisable to confirm with the university whether the program includes a dissertation, research project, or another form of final assessment.

Curriculum note: The module titles reflect a strong emphasis on analytics and strategy, alongside communication and branding. Information about electives and the semester-by-semester plan may need to be confirmed directly with the university.

Entry requirements

To apply for this program, you must possess a Bachelor’s degree or an equivalent recognized qualification, ideally in fields such as business management, economics, or trade. Your bachelor’s program should have included an academic final project or dissertation that showcases your research and writing skills.

GRE/GMAT: There are no specific GRE/GMAT requirements for this program.

Career prospects

Graduates of the MSc in Business Management (Digital Marketing & Communication) can pursue various career paths in marketing strategy, digital communications, and data analytics. The program prepares students for dynamic roles in the ever-evolving digital landscape, enabling them to contribute effectively to business growth and innovation.