University of Amsterdam

Overview

The Global Cross-Media Cultures (Media Studies) program at the University of Amsterdam offers an in-depth exploration of how various media forms and platforms—ranging from television to digital and social media—impact culture, politics, and daily life. This master's program emphasizes the development of critical and research skills, enabling students to analyze media aesthetics, storytelling techniques, audiences, and the institutions that shape media landscapes.

• Level: Master’s (MA)
• Field: Media Studies / Media & Culture
• University: University of Amsterdam (UvA)
• Focus: Cross-media cultures, television, digital and social media, media institutions and research
• Language of instruction: English
• Credits / duration: Typically 1 year (60 ECTS) for a full-time Master’s
• Delivery format: On-campus
• English test: TOEFL iBT 92 (or equivalent)
• Admissions: Based on prior education and required methodological background

What you'll study

The curriculum integrates core media studies courses with research training and case-based learning. Students will utilize academic methods to critically examine media texts, audiences, and institutions, applying their knowledge in seminars and assignments.

• Media, Money, Power
• Cross-media Aesthetics and Storytelling
• Sexuality and Media
• TV Research Seminar
• Case Studies: Television and Cross-Media
• The Futures of Culture: Art and Media in/outside Changing Institutions

Research and applied learning: The program is designed to enhance your ability to formulate research questions, employ media studies methodologies, and deliver well-structured analyses. Assessment methods may include written assignments, research projects, and active participation in seminars.

Entry requirements

To be eligible for the program, candidates must possess a relevant Bachelor’s degree, along with adequate academic preparation in media and culture or related fields within the humanities or social sciences.

Career prospects

Graduates of the Global Cross-Media Cultures program are well-equipped for various career paths within the media industry, including roles in media production, research, cultural analysis, and communication strategy. The skills and knowledge gained during the program can also serve as a strong foundation for further academic pursuits or specialized research in media studies.