University of the West of Scotland

Overview

The MSc International Events Management program at the University of the West of Scotland equips students with the strategic and practical skills essential for planning, executing, and leading events on a global scale. The curriculum emphasizes event policy, digital marketing, and critical event practices, culminating in a significant dissertation or professional practice project.

What you'll study

Core modules may include:

• Digital Branding
• Critical Event Studies
• Creative Research
• Politics and Policy in Events and Tourism
• Practical Issues in Events
• Content and Media Management
• Digital Marketing Theory
• Future Marketing & Transformational Tech

Final major project: Following the completion of the taught modules, students will undertake an independent project, choosing between:

• Marketing, Events and Tourism Dissertation
• Developing Professional Practice Project

Learning approach: The program employs a combination of lectures, seminars, case studies, and applied activities to prepare students for professional-level event planning and management.

Entry requirements

Applicants are typically expected to hold a relevant undergraduate degree and meet specific GPA criteria. Additionally, proficiency in English is required for non-native speakers, which may be demonstrated through standardized tests such as TOEFL or IELTS.

Career prospects

Graduates of the MSc International Events Management program can pursue diverse career opportunities in the events sector, including roles in event planning, marketing, and management. The skills acquired during the program prepare students for dynamic positions in various industries, ranging from corporate events to tourism and hospitality.