Goldsmiths, University of London,

Overview

The Master of Arts in Brands, Communication and Culture at Goldsmiths, University of London offers an in-depth exploration of how brands are created and utilized across various sectors, including business, politics, sports, and culture. This program adopts a critical, theory-driven approach to branding and communication, delving into significant discussions encompassing gender, colonial histories, social media, and open cultures.

What you'll study

The curriculum is designed to provide a comprehensive understanding of branding and its cultural implications. Core modules include:

• Branding I: History, Contexts and Practice
• Branding II: Key Themes and Debates
• What is Culture?
• Feminist and Cultural Theory
• Navigating Urban Life
• Through The Lens Part A: Imaging the City

In addition to core studies, optional modules enable you to customize your degree based on your interests, with topics covering media and communication, cultural theory, digital cultures, and social classification. The program also emphasizes independent study, culminating in a dissertation or a significant independent project that showcases your research and critical writing skills.

Entry requirements

Applicants are typically expected to hold an Upper Second Class degree or its equivalent. Additionally, proficiency in English is essential for non-native speakers, which can be demonstrated through standardized tests such as the TOEFL.

Career prospects

Graduates of this program will be well-equipped to pursue diverse career paths in branding, marketing, public relations, and cultural analysis. The critical and theoretical foundations provided throughout the course prepare students for roles in various sectors, including media, advertising, and academia, fostering an understanding of the complex interactions between brands, communication, and culture.