Sogang University

Overview

The Media and Entertainment Bachelor's programme at Sogang University offers an in-depth exploration of how media content influences audiences and the role of digital and information communication technology (ICT) in creating and distributing entertainment. This programme combines theoretical insights with practical skills in media production and content development, preparing students for dynamic careers in the media landscape.

What you'll study

The curriculum is designed to provide a comprehensive understanding of key areas in media and entertainment:

• Media & Communication Foundations: Study communication theories and the pathways through which messages flow within media systems.
• Digital Media: Learn the principles and practices of creating and sharing digital entertainment content across various platforms.
• Computer-Mediated Communication: Explore how online technologies and platforms shape interactions and enhance audience experiences.
• Persuasive Communication: Understand the ways media content influences public attitudes and decision-making processes.
• Media Psychology: Investigate the psychological mechanisms that drive media engagement and its effects on consumers.

Typical curriculum components

• Media Effects & User Studies: Engage with theoretical modules focusing on the impact of media on users.
• Production and Creation Training: Gain hands-on experience in scriptwriting, directing, and performance/video art production.
• Newer Media Formats: Learn about contemporary formats including smartphone applications, virtual reality, and digital content creation.
• Social/Digital Media Analytics: Analyze social media data to derive insights for media strategies.

Capstone / Final Project

A final project or production-based assessment may be required to showcase both analytical skills and creative production abilities. The specific format of the capstone project should be confirmed with the department.

Entry requirements

Applicants are expected to meet Sogang University’s standard entry requirements for Bachelor’s programmes, based on their prior academic qualifications. Specific GRE, GMAT, or GPA thresholds are not detailed in the current record.

Career prospects

Graduates of the Media and Entertainment programme can pursue a variety of career paths, including roles in media production, content creation, communication strategy, digital marketing, and media psychology. The skills acquired through this programme equip students to thrive in the evolving landscape of media and entertainment, making them valuable assets in a range of industries.