Kaunas University of Technology

Overview

The New Media Language program at Kaunas University of Technology equips students with the skills to creatively and strategically utilize language across various media platforms. This comprehensive undergraduate course focuses on the planning and production of digital content for news, social media, websites, audiovisual projects, and other communication channels. Students have the opportunity to enhance their learning experience by spending part of their degree at partner institutions in Spain or France through the Applied European Languages network.

• Degree level: Undergraduate (Bachelor’s)
• Duration: 4 years
• Credits: Typically 240 ECTS (check the program handbook for details)
• Delivery: On-campus
• Language of instruction: English
• Mobility option: Opportunity to study for up to 2 years at partner universities in Spain and France
• Specialization choice: Options in digital marketing, business management, or design in the later years
• Internship: Included as part of practical training

What you'll study

The curriculum blends applied linguistics with media communication and production practices. Students will develop skills in writing, content planning, digital publishing, and audiovisual communication, enhanced by tool-based learning and project work.

• Core language & communication modules: Focus on academic and professional writing, editing, and audience-focused communication.
• Digital content & media production: Involves copywriting, content creation for web and social platforms, and foundational video/audio production workflows.
• Creative and web tools: Hands-on experience with widely used software for design and multimedia, including Photoshop, Premiere, Illustrator, After Effects, and WordPress.
• Project-based learning: Engage in team and individual assignments that replicate real media tasks such as campaigns and platform-specific content.
• Internship: Practical placement to apply knowledge in a media, communication, or content-related setting.

Study direction (later years): In the third year, students select a specialization in either digital marketing, business management, or design.

Capstone / final work: The program includes a final assessment component, the details of which can be confirmed in the official curriculum for your intake.

Curriculum details: For a complete list of modules and credit distribution, please refer to the program website and the KTU study plan.

Entry requirements

Final exam results (as reported by the applicant):

• English: 0.5 (final exam)
• History or Geography, or Mathematics, or Information Technologies: 0.3 (final exam)
• Motivation (oral): 0.2 (final exam)

Mathematics placement test: The Online Mathematics Placement Test (OMPT) may be required for applicants who cannot provide alternative proof of mathematics proficiency.

Online Mathematics Placement Test (OMPT)

• OMPT-A — minimum 75%

Career prospects

Graduates of the New Media Language program are well-equipped for a variety of career paths in the rapidly evolving media landscape. Potential job roles include content creators, digital marketers, media analysts, communication specialists, and project managers in various sectors. The skills gained throughout the course also prepare students for further study or specialization in related fields.