Kaunas University of Technology

Overview

The Communication Studies and Information Management Technologies program at Kaunas University of Technology is a comprehensive three-year bachelor's degree designed to merge communication theory with practical digital skills. This program equips students with the ability to plan, produce, and analyze content while addressing real-world communication challenges in various sectors, including business, public service, and media.

What you'll study

The curriculum spans six semesters and is structured to provide a solid foundation in both communication and technology. Here’s an overview of what you can expect to study:

• Year 1:
  • Foundations of communication studies
  • Information management basics
  • Academic writing and research methods
  • Digital media and content fundamentals
  • Introduction to analytics and data-informed communication
• Year 2:
  • Content production (text, visual, and multimedia)
  • Digital marketing and audience engagement
  • Social media management and community communication
  • Website optimization and user-focused communication
  • Data visualization and interpretation
  • Electives (e.g., media production, information systems, communication planning)
• Year 3:
  • Advanced communication strategy and campaign design
  • Information flows, information quality, and digital ecosystems
  • Applied analytics for communication performance
  • Professional practice placement (communication agency or organization)
  • Capstone/project work (team or individual project based on real communication needs)

Throughout the program, students will gain hands-on experience with tools such as Adobe Illustrator, Adobe Photoshop, Adobe Premiere, and various AI tools for communication and analysis.

Entry requirements

To be eligible for admission, applicants should meet the following criteria:

• High school certificate (or equivalent)
• Maximum three years since high school graduation
• Minimum average grade (CGPA) above 60% in each entry subject
• Final exam requirements in English language and one other subject (as specified by KTU)
• Online Mathematics Placement Test (OMPT) for mathematics requirements

English language proficiency can be demonstrated through one of the following:

• IELTS Academic: overall band score ≥ 5.5
• TOEFL iBT: total score ≥ 75
• CEFR: B2 or equivalent

Applicants will need to provide a completed application form, high school transcripts, proof of English proficiency, and other relevant documents.

Career prospects

Graduates of the Communication Studies and Information Management Technologies program will be well-prepared for various roles in communication, media, and information management. Career opportunities may include positions in marketing, digital media, public relations, and content management across diverse industries. Additionally, students may pursue further studies or specialized training in related fields to enhance their career prospects.