Victoria University of Wellington

Overview

Enhance your expertise in marketing research at Victoria University of Wellington with a PhD program designed for scholars eager to explore real-world marketing challenges and contribute original insights to the discipline.

This program emphasizes independent research, guided by academic supervision and research-driven learning, enabling you to gain advanced knowledge in areas such as consumer behavior, market research, branding, and marketing strategies focused on digital and sustainability issues.

What you'll study

The PhD in Marketing is primarily thesis-based and focuses on independent research supported by academic supervision. Candidates will typically engage in a blend of research training, specialized coursework (as needed), and a comprehensive doctoral thesis.

Typical components

• Research proposal and planning: Crafting a research question, defining the scope, and developing a methodology that aligns with marketing scholarship.
• Doctoral research training: Acquiring skills in research design, academic writing, ethics, and scholarly communication tailored to individual candidate needs.
• Thesis research and analysis: Conducting your study, analyzing data, and interpreting findings in the context of existing literature.
• Thesis writing and examination: Finalizing the thesis for submission and participating in the formal examination process.

Research themes (examples)

• Consumer behavior and decision-making
• Market research and evidence-based marketing
• Branding and corporate image
• Digital and social media marketing
• International marketing
• Sustainability-focused marketing

Note: The specific structure, including any required courses, will depend on your academic background, research topic, and supervisory plan. Please confirm curriculum details with the program team.

Entry requirements

Applicants are typically expected to possess a research degree, such as an Honours or a Master's by thesis from a recognized university, or an equivalent qualification. A minimum academic standard, often around a B+ (or an accepted international equivalent), is generally required.

In some instances, the university may consider alternative evidence of suitable training and capability pertinent to doctoral-level research.

Career prospects

Graduates of the PhD in Marketing program can pursue various career paths, including academic roles in universities, research positions within industry or government, and leadership roles in marketing departments across diverse sectors. The advanced research skills developed during the program prepare you for strategic positions that require critical thinking and analytical capabilities in the ever-evolving marketing landscape.