Carnegie Mellon University

Overview

Behavioral Marketing and Decision Research is a collaborative Ph.D. program offered by Carnegie Mellon University, designed to cultivate scholars at the convergence of marketing, psychology, economics, and decision sciences. This interdisciplinary approach equips students with a comprehensive understanding of consumer behavior and decision-making processes.

What you'll study

The curriculum integrates rigorous analytical training in marketing with advanced methodologies in decision research. Students typically begin with core coursework, followed by the development of research papers and a dissertation under the mentorship of faculty from both the Tepper School of Business and the Department of Social and Decision Sciences.

Core coursework

• Analytical Models in Marketing
• Analytical & Structural Marketing Models
• Bayesian Statistics for Marketing
• Multivariate Data Analysis
• Empirical Models in Marketing

Research and dissertation requirements

• Interdisciplinary research papers: The joint nature of the program allows for overlapping research paper requirements, enabling students to fulfill obligations across both departments.
• Dissertation: Students will produce a Ph.D. dissertation focused on behavioral marketing and decision research, with support from faculty specialized in these areas.

Electives and specialization

• Students can choose additional electives to deepen their knowledge in areas such as behavioral decision-making, consumer analytics, and various quantitative research methods, with options determined by course availability and academic advising.

Entry requirements

Specific GRE, GMAT, or GPA cut-off requirements for this program are not detailed. Prospective applicants are encouraged to consult the official Carnegie Mellon University admissions guidelines for the most accurate and current information.

Career prospects

Graduates of the Behavioral Marketing and Decision Research program are well-prepared for careers in academia, research institutions, and various sectors that require expertise in consumer behavior and decision-making analysis. Alumni often pursue positions in marketing analytics, behavioral research, and strategic decision-making roles.