University of Gloucestershire

Overview

The MA in Communications, PR and the Media at the University of Gloucestershire equips students with both practical and strategic skills essential for thriving in modern communications roles. This program prepares you for a variety of positions in PR agencies, in-house teams, and public-facing organizations. You will gain insights into planning and executing campaigns utilizing digital PR, social media, content production, and crisis management.

What you'll study

Throughout the course, you will engage with real-world briefs and develop a portfolio that showcases your communications outputs, including written content, video, and audio materials. The curriculum combines taught modules with a substantial project, fostering both theoretical understanding and practical application.

• Strategic Communications
• Communicating Power and Influence
• Content Creation
• Stunts, Campaigns and Crises
• Major Project

Key activities include:

• Crafting campaign plans and messaging tailored for diverse audiences and channels
• Producing a range of communications content, including writing, editing, and multimedia outputs
• Implementing media relations and crisis communications strategies in realistic scenarios
• Completing a major project that showcases your expertise and professional communication skills

Entry requirements

To be eligible for the program, applicants typically need a Lower Second Class undergraduate degree or a recognized equivalent. Candidates without a bachelor's degree may still be considered if they possess substantial relevant industry experience. Additionally, you may be required to submit supporting documentation outlining your background and interest in communications or PR.

English language requirements

Proficiency in English is essential, with accepted qualifications including:

• TOEFL iBT: 80
• PTE Academic: 70
• IELTS: 6.5 (overall)

Career prospects

Graduates of this program will be well-prepared to enter various sectors within the communications field, equipped with skills that are highly sought after by employers. The combination of strategic thinking and practical experience gained during the course opens up opportunities in PR agencies, corporate communications teams, and other public-facing organizations, ensuring a strong foundation for a successful career in communications.