The MSc Design Innovation at Maynooth University uses a multidisciplinary approach—design, ethnography, psychology and engineering—to help you research problems, generate evidence-based ideas, and turn them into innovation concepts. You’ll learn how to connect user insights with organisational strategy to support new products, services and experiences. Career-focused outcomes include roles in innovation leadership and management, product and service innovation, design strategy, market research, and strategic marketing.
The MSc in Design Innovation at Maynooth University offers a comprehensive and multidisciplinary approach to design, integrating elements of design, ethnography, psychology, and engineering. This program is designed to equip students with the skills necessary to research complex problems, generate evidence-based ideas, and transform those ideas into innovative concepts. By connecting user insights with organizational strategy, graduates will be prepared to support the development of new products, services, and experiences.
The program entails a blend of theoretical learning and practical application, focusing on key areas of innovation and design. Core modules include:
Students will engage in hands-on work that promotes idea development, evidence gathering, and concept refinement. The culmination of the program is a capstone project, where students will tackle an innovation challenge and present a well-justified concept, demonstrating their research and analytical skills.
Electives may also be available to provide further specialization, with options varying by intake.
Applicants are typically required to hold an Upper Second Class degree or equivalent qualifications. Additionally, proficiency in English is essential, with various accepted methods to demonstrate this competency.
Graduates of the MSc in Design Innovation will be well-positioned for a range of career opportunities in fields such as innovation leadership and management, product and service innovation, design strategy, market research, and strategic marketing. The program prepares students to lead and innovate in various sectors, making a meaningful impact in their chosen careers.
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