Generating Vision: Long-Term Big Ideas That Motivate Employees and Stakeholders
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About this course
The “why movement” linked to crafting purpose and mission statements is now being supplanted by the emerging “where movement.” This movement goes beyond brainstorming towards declaring the “big ideas” that will inspire stakeholders. “Where are we going?” as an organization is the primal question posed by employees that CEOs and product managers must smartly address. This course will teach you how.
What you'll learn
- understand the importance of long-term vision in organizations
- articulate compelling purpose and mission statements
- engage stakeholders with clear organizational direction
Skills you'll gain
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