Personal Branding

edX MOOC / Non-credit USD 99
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Personal Branding

About this course

Public perception of an individual is generally based on the individual’s actions and achievements. Leaders and individuals project themselves as different and thereby influence public perception. This conscious effort to create and display a persona that is authentic, compelling, and relevant is what is called Personal Branding.

What you'll learn

  • understand the principles of personal branding
  • develop skills to create an authentic persona
  • learn how to influence public perception effectively

Course objectives

  • help individuals project themselves thoughtfully
  • enhance leadership presence through personal branding

Skills you'll gain

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