Public perception of an individual is generally based on the individual’s actions and achievements. Leaders and individuals project themselves as different and thereby influence public perception. This conscious effort to create and display a persona that is authentic, compelling, and relevant is what is called Personal Branding.
What you'll learn
understand the principles of personal branding
develop skills to create an authentic persona
learn how to influence public perception effectively
Course objectives
help individuals project themselves thoughtfully
enhance leadership presence through personal branding