Strategic Management Essentials

Coursera MOOC / Non-credit USD 49
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Strategic Management Essentials

About this course

Welcome to the Strategic Management Essentials! This comprehensive program is designed to equip you with the essential concepts, tools, and techniques necessary for effective strategic planning and management. Explore topics like business strategy formulation, implementation, and evaluation, and understand how to integrate strategy with organizational culture for sustainable competitive advantage. Dive into advanced strategic frameworks such as Porter's Value Chain, SWOT Analysis, VRIN Model, and explore key areas like stakeholder management, strategic change, and internationalization strategies. This course is tailored for individuals seeking to develop their strategic thinking capabilities to transform business operations and drive organizational success.

What you'll learn

  • understanding business strategy formulation
  • implementation of strategic plans
  • evaluation of strategic performance
  • integrating strategy with organizational culture
  • applying Porter's Value Chain and VRIN Model
  • conducting SWOT analysis
  • managing stakeholders effectively
  • navigating strategic change
  • developing internationalization strategies

Course objectives

  • to equip learners with essential strategic management concepts
  • to enhance strategic thinking capabilities
  • to prepare professionals for effective organizational leadership

Skills you'll gain

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