University of Ottawa

Overview

The Bachelor of Arts in Communication at the University of Ottawa delves into the intricacies of how information is created, shared, and interpreted across various media, organizations, and communities. This program equips students with essential skills in communication theory, research methodologies, and practical strategies applicable to real-world contexts.

What you'll study

This program typically spans four years and combines core communication courses with research training and elective options. Course offerings may vary by term and academic year.

Core learning areas

• Organizational communication, focusing on internal and external communication within public and private sectors
• Media studies, examining how media systems, formats, and audiences influence meaning
• Communication research methods, providing foundations for evidence-based communication
• Communication theory and advanced frameworks for analyzing communication processes
• Media ethics, emphasizing responsibility, credibility, and ethical decision-making in communication
• Communication planning, covering strategy, message development, and campaign design

Research methods

• Quantitative methods for communication research
• Qualitative methods for communication research

Examples of course topics

• Digital media evolution and contemporary communication
• Advertising, persuasion, and audience engagement
• Crisis communication and risk messaging
• Health communication and strategies for organizational change

Note: The precise list of courses and their sequencing will depend on your chosen pathway and timetable availability. It is advisable to confirm current degree requirements with the University of Ottawa's program page or academic advisor.

Entry requirements

Admission to this bachelor program is based on secondary school qualifications and/or prior postsecondary studies, as evaluated by the University of Ottawa. No specific GRE or GMAT requirements apply.

English requirements

Applicants whose first language is not English must demonstrate proficiency through accepted tests, including:

• Duolingo English Test: Minimum score of 120
• TOEFL iBT: Minimum score of 86
• PTE Academic: Minimum score of 60
• IELTS: Minimum score of 6.5

Tip: If you are applying with a different language background, check whether the University of Ottawa accepts alternative proof of English proficiency.

Career prospects

Graduates of the Bachelor of Arts in Communication can pursue various career paths in fields such as public relations, marketing, media production, corporate communication, and nonprofit organizations. The skills acquired in this program prepare students to effectively manage communication in diverse contexts and contribute to strategic decision-making processes within organizations.