University of Melbourne

Overview

The Bachelor of Commerce - Marketing program at the University of Melbourne provides students with vital marketing skills necessary for success in various sectors. This program focuses on understanding customer needs and crafting effective marketing strategies that align with organizational objectives.

What you'll study

The curriculum encompasses a range of core courses, including:

• Service and Relationship Marketing
• Retail Management
• Digital Marketing Strategies
• Advertising and Promotions Management
• Business and Marketing Ethics
• Strategic Marketing Planning

Students also have the chance to select electives and participate in a capstone project, which allows them to apply their knowledge to real-world situations.

Entry requirements

To gain admission to the Bachelor of Commerce - Marketing, applicants must meet several criteria:

Academic Requirements

• No specific GRE or GMAT scores are necessary.

English Language Proficiency

Applicants must show proficiency in English through one of the following assessments:

• TOEFL iBT: Minimum score of 81
• PTE Academic: Minimum score of 64
• IELTS: Minimum score of 6.5

General Requirements

CRICOS code: 002143B

• Guaranteed Entry ATAR: 92.00
• Lowest ATAR Selected: 78.40

Prerequisites include:

• Units 3 & 4: A study score of at least 25 in English/English Language/Literature or at least 30 in EAL, and at least 25 in Mathematical Methods or Specialist Mathematics.

Career prospects

Graduates of the Bachelor of Commerce - Marketing can pursue a variety of career paths in marketing, advertising, and business development. The skills acquired during the program prepare students for dynamic roles in both the public and private sectors, where they can effectively contribute to the success of organizations through innovative marketing strategies.