Macquarie University

Overview

The Bachelor of Commerce - Marketing Insights and Analytics at Macquarie University equips students with the skills to analyze consumer behavior and extract actionable insights from data, empowering organizations to make strategic marketing decisions.

What You'll Study

This program emphasizes the significance of understanding consumer and market insights in today’s competitive and data-driven business environment. Students will learn to:

• Identify market trends and consumer needs using both qualitative and quantitative research methods.
• Utilize advanced analytical techniques to uncover insights that inform marketing strategies.

Core Courses Include:

• Consumer Behaviour
• Marketing Research
• Marketing Technologies
• Qualitative Insights
• Marketing and Customer Insights
• Marketing Media Insights
• Quantitative Insights in Marketing

Entry Requirements

Applicants are not required to meet specific GRE, GMAT, or GPA standards for this program. However, they must demonstrate proficiency in English through one of the following:

• Duolingo English Test: Minimum score of 125
• TOEFL iBT: Minimum score of 83
• PTE Academic: Minimum score of 58
• IELTS: Minimum score of 6.5

International applicants should note that eligibility is based on the Australian Tertiary Admission Rank (ATAR) with a minimum selection rank of 80.

Career Prospects

Graduates of the Bachelor of Commerce - Marketing Insights and Analytics can explore a variety of career paths, including:

• Advertising Solutions Analyst
• Brand Analyst
• Consumer Insights Specialist
• Digital Analytics Consultant
• Market Analyst
• Market or Social Researcher
• Marketing Supply Chain Specialist
• Media Analyst
• Segmentation Specialist
• Trend and Sales Analyst

Upon graduation, international students may also qualify for a post-study work permit, allowing them to gain valuable practical experience in Australia.