Wittenborg University of Applied Sciences

Overview

Business Management – Data Analytics is a master's programme offered in English that merges core management principles with essential data analytics skills. This programme equips you with the ability to transform data into actionable insights, enabling informed decision-making through advanced analytics and visualization techniques.

Through practical projects and research-oriented learning, you will develop analytical thinking that is applicable to various business contexts, particularly in environments where data-driven strategies are crucial.

What you'll study

The curriculum integrates business management courses with analytics-focused studies and research training. Key modules typically include:

• Globalisation, Society & Culture
• Marketing Management
• Research Methods
• Micro & Macroeconomics – Global Perspectives
• Data Analytics & Visualisation
• Professional Inquiry
• Data Structure & Algorithms

Applied learning: The programme emphasizes hands-on experience through analytics projects and structured inquiry, facilitating a direct connection between analytical outputs and business decisions.

Entry requirements

GRE/GMAT/GPA: Specific cut-off requirements for GRE, GMAT, or GPA are not listed for this programme.

English language proficiency: Applicants are typically required to demonstrate their English language skills. Accepted tests and minimum scores may include:

• TOEFL: 90 (IBT)
• IELTS: 6.5

Career prospects

Graduates of the Business Management – Data Analytics programme are well-prepared for various roles in today's data-driven business landscape. Potential career paths include positions such as data analyst, business intelligence consultant, marketing analyst, and strategic planner, among others. The skills acquired in this programme will enable you to contribute effectively to organizations seeking to leverage data for competitive advantage.