Wittenborg University of Applied Sciences

Overview

The MSc in Business Management with a specialization in Applied Artificial Intelligence at Wittenborg University of Applied Sciences equips you with the skills to effectively integrate AI concepts into real-world business scenarios. This program focuses on evaluating AI opportunities, enhancing decision-making processes, and designing AI-driven systems that promote sustainable business growth.

• Level: Master’s (MSc)
• Specialisation: Applied Artificial Intelligence
• Credits: Typically 60 ECTS
• Duration: Commonly 18 months, depending on study pace
• Delivery: University-led program with blended/online elements
• Language of instruction: English
• Application: Submit your application via the university/partner portal

What you'll study

The program comprises core modules that solidify your management foundation while incorporating AI-focused coursework to enable you to apply AI concepts to business transformations.

• Globalisation, Society & Culture
• Marketing Management
• Micro Economics – Global Perspectives
• Professional Inquiry
• The World Economy
• Financial & Strategic Management

Applied learning is emphasized through case studies, group projects, and real-world business analysis where you will propose AI-enhanced solutions backed by clear reasoning and measurable outcomes.

The program may culminate in a capstone project or similar final assessment, allowing you to showcase your comprehensive understanding of the subject matter.

Entry requirements

Applicants should possess a bachelor’s degree (or equivalent) in fields such as business management, economics, or trade. A final project or dissertation demonstrating academic writing and research capabilities is necessary.

No prior professional work experience is required for admission to this master's program. Specific GMAT or GRE scores are not mandated; the selection process relies on your submitted academic credentials and overall suitability for the program.

Career prospects

Graduates of this program will be well-prepared for diverse roles within the business landscape, particularly in positions that leverage AI to drive organizational efficiency and innovation. Potential career paths include roles in project management, data analysis, and strategic planning across various sectors, as businesses increasingly adopt AI solutions to enhance their operations.