Wittenborg University of Applied Sciences

Overview

The MSc in Business Management with a specialization in Event Management at Wittenborg University of Applied Sciences merges strategic business principles with event-focused studies. This program emphasizes hands-on experience, enabling students to cultivate essential skills in event planning and management through project work, professional inquiry, and a practical work placement linked to their final project.

What you'll study

The curriculum integrates core business management concepts with specialized modules in event management. Assessment methods typically include project work, research-informed assignments, and practical tasks related to events.

Core and specialization modules (examples)

• Marketing Management
• Globalization, Society & Culture
• The World Economy
• Critical Perspectives in Event Management
• New Media, Marketing and Analytics
• Event Design & Management
• Event Theory & Practice

Applied learning components

• Project weeks: Engaging, structured team activities aligned with program themes.
• Professional inquiry: Practical research and industry-focused exploration.
• Short work placement: A practical experience that may be connected to your final project.

Final project: The program culminates in a comprehensive final project that synthesizes the knowledge gained in both business management and event management. For details on format and submission requirements, please refer to the program website.

Entry requirements

Applicants are required to hold a bachelor’s degree or an equivalent recognized qualification in the fields of business, management, economics, or trade. Completion of an academic project or dissertation that demonstrates research and writing skills is also necessary. There are no specific minimum score requirements for GRE, GMAT, or GPA for this program.

English requirements

• TOEFL iBT: minimum 90
• IELTS: minimum 6.5

Other requirements

• Provide an academic reference from your previous educational institution.
• Submit any additional documents requested during the application process, such as proof of degree completion and transcripts.

Career prospects

Graduates of this program are well-prepared for various roles in the event management sector, including positions in corporate event planning, public relations, and marketing. The combination of business acumen and specialized event knowledge equips students to thrive in a dynamic and growing industry.

Note: For the most accurate and up-to-date entry requirements, including application deadlines and intake dates, please confirm details on the program website.

Work Permits

For information regarding work permits and potential restrictions, please visit the program website.