Wittenborg University of Applied Sciences

Overview

The MSc in Business Management with a specialization in Tourism and Travel at Wittenborg University of Applied Sciences offers a comprehensive blend of essential business management principles and tourism-specific insights. This program emphasizes applied learning through project work, professional inquiry, and a short work placement that is directly linked to your final project, allowing for a practical approach to your studies.

What you'll study

• Curriculum focusing on tourism and travel management, integrated with core business management courses
• Engagement in applied learning through project weeks and professional inquiry
• A short work placement that enhances your academic experience and supports your final project
• Key focus areas include destination management, marketing analytics, and strategic management

Indicative modules

• Critical Perspectives in Tourism Management
• New Media, Marketing and Analytics
• Destination Management & Planning
• Consultancy – Tourism, Travel & Sustainability
• Micro Economics – Global Perspectives
• Strategic Management

Applied learning components

• Project weeks: Collaborative projects addressing real-world sector challenges
• Professional enquiry: Structured learning activities focused on industry relevance
• Short work placement: Practical experience linked to your final project topic

Final project: You will undertake a capstone project that synthesizes your learning and applied work. For details on assessment formats and submission requirements, please refer to the program website.

Entry requirements

To be eligible for this program, you must possess a Bachelor’s degree (or equivalent) from a recognized institution, ideally in business management, economics, trade, or a related field. Applicants should have completed an academic piece of work, such as a final project or dissertation, showcasing research and writing skills. There are no specific GRE/GMAT or GPA requirements for admission.

Career prospects

Graduates of the MSc in Business Management (Tourism and Travel) will be well-equipped for a variety of roles within the tourism and travel industry. The combination of theoretical knowledge and practical experience prepares students for positions in destination management, marketing, consultancy, and strategic planning, among others. The program's focus on real-world applications ensures that graduates are career-ready and adaptable to the dynamic landscape of the tourism sector.