University of Wisconsin–Madison

Overview

The Marketing program at the University of Wisconsin–Madison equips students with the skills necessary to leverage marketing research, analytics, and brand strategy to address real-world business challenges. Participants will learn to convert consumer insights into actionable strategies that drive profitability and growth.

What you'll study

The curriculum is designed to cultivate both foundational and advanced marketing expertise, integrating research, strategy, and analytics. Course offerings may differ by term, ensuring a comprehensive educational experience.

• Core / required courses:
  • Reading and Research – Marketing
  • Marketing Communications
  • Global Marketing Strategy
  • Supply Chain Management
  • Logistics Management
  • Procurement and Supply Management

Applied learning & outcomes: Students engage in projects that connect marketing research to business recommendations, enhancing their professional communication skills in a corporate context.

Note: For detailed information regarding semester sequencing, elective options, and capstone or thesis requirements, please verify with the university.

Entry requirements

Academic requirements

• GPA: Minimum required GPA is not specified; please confirm with the university.
• Standardized tests: GMAT or GRE is required for admission.
• English proficiency (international applicants):
  • Duolingo English Test: 125
  • TOEFL iBT: 100
  • IELTS: 7.5

Application materials

• Completed online graduate admission application form
• Statement of purpose for graduate study
• Two essays responding to application questions and one survey response
• Official transcripts from each institution attended
• Three letters of recommendation (preferably from academic sources)
• Current résumé/CV

Deadlines & start dates: Please confirm application deadlines and enrollment periods with the university.

Career prospects

Upon graduation, students will be well-prepared to pursue various career opportunities within the marketing field, utilizing their knowledge in marketing research, strategy, and analytics to drive business success. Many graduates find positions in marketing management, brand management, and market research, among other roles.

International students may also explore work authorization options following graduation, allowing them to gain valuable industry experience in the United States.