University of Wisconsin–Madison

Overview

The Bachelor of Science in Design, Innovation, and Society at the University of Wisconsin–Madison delves into the profound impact of design on daily life and its potential to address social, ethical, and sustainability issues. This program allows students to select from three distinct pathways—Design & Technology, Design & Social Change, or Design & Culture—enabling them to cultivate practical design thinking alongside research and real-world problem-solving skills.

What you'll study

• Core Curriculum: Foundational courses in design processes, visual communication, research methodologies, and responsible innovation.
• Pathway Specialization: Choose one of the three pathways to focus your studies and develop a cohesive skill set and portfolio.
• Hands-On Experience: Engage in studio and project-based work that emphasizes iterative design challenges, prototyping, and evaluation.
• Electives and Interdisciplinary Learning: Broaden your education by exploring courses that connect design with technology, culture, policy, or sustainability.
• Capstone Project: Complete a final project that showcases your ability to research, design, and defend your decisions using evidence and ethical considerations.

Pathways (choose one):

• Design & Technology: Focus on design for communication and technology-mediated experiences.
• Design & Social Change: Concentrate on design aimed at enhancing well-being and fostering community sustainability.
• Design & Culture: Explore the impact of design in media, institutions, and cultural expression.

Typical Progression:

• Year 1: Introduction to core design thinking, research skills, and collaborative studio practice.
• Year 2: Expansion of methods with an emphasis on pathway-specific courses and projects.
• Year 3: Deepening of specialization with advanced design and research work.
• Year 4: Completion of the capstone project and integration of learning throughout the program.

Entry requirements

While specific GRE or GMAT scores are not generally required for undergraduate admission, GPA and grading criteria may vary based on individual applicant profiles and the university's admissions review process. It is recommended that applicants meet the university's standard admission requirements for first-year or transfer applicants, which typically include the completion of relevant secondary school coursework.

Career prospects

Graduates of the Design, Innovation, and Society program are well-equipped for a variety of career paths in fields such as design, technology, social innovation, and cultural studies. With a strong foundation in design thinking and practical experience, students can pursue roles in product design, user experience, community development, and more, making a meaningful impact in their chosen industries.