University of Wisconsin–Madison

Overview

The Bachelor of Arts in Communication Arts at the University of Wisconsin–Madison delves into the intricate ways individuals create, interpret, and convey meaning through various media and contexts. This program emphasizes both theoretical understanding and practical skills, equipping students with the ability to analyze communication processes and produce meaningful media content.

What you'll study

The Communication Arts program is structured around a liberal arts foundation, allowing students to explore core communication principles before specializing in one of two tracks: Communication Science & Rhetorical Studies or Radio–TV–Film. The curriculum encompasses a range of critical topics, including:

• Communication theory and human behavior
• Argumentation, debate, and rhetorical practice
• Media and communication within social and political frameworks
• Digital communication and online interactions
• Critical analysis and research-informed thinking

Students engage with various course themes, such as:

• Communication and Human Behavior
• Theory and Practice of Argumentation and Debate
• Great Speakers and Speeches
• Media and Human Behavior
• Online Communication and Personal Relationships
• Digital Media and Political Communication
• Television Industries

As part of their studies, students typically complete a capstone project that reflects their learning and expertise within the major, with specific formats varying by track.

Entry requirements

Admission to the Communication Arts program is based on a comprehensive evaluation of academic performance and application materials. While there are no specific GRE or GMAT requirements for this undergraduate program, applicants must submit the following:

• Admissions application
• Application fee
• Transcripts from grades 9–12
• Two essays detailing academic and personal achievements
• One letter of recommendation
• Evidence of English language proficiency, if applicable
• Official standardized test scores (ACT or SAT) as required

For international students, proof of English proficiency may be demonstrated through standardized tests such as the Duolingo English Test, TOEFL iBT, or IELTS, with minimum scores specified by the university.

Career prospects

Graduates of the Communication Arts program are well-prepared for diverse career paths in fields such as media, public relations, advertising, and communication consulting. The blend of theoretical knowledge and practical skills gained throughout the program equips students to thrive in various professional environments, making them valuable assets in today’s communication-driven world.