University of Canterbury

Overview

Communication Strategy and Practice equips students with the skills to plan, produce, and evaluate communication campaigns across various channels, including both digital and traditional media. This program emphasizes practical skill development in areas such as stakeholder engagement, risk and crisis messaging, and content creation for real-world organizations.

What you'll study

The curriculum for this program typically includes a blend of core courses that cover essential topics in communication strategy and practice. Core courses may include:

• Advertising and Cultural Consumption
• Risk and Crisis Communication
• Consumer Behaviour
• Strategic Campaign Development
• Communication Management
• Marketing for Behavioural Change

In the final year, students have the option for practical learning experiences, such as an internship or an industry campaign, allowing them to apply their strategic and content skills in a professional environment.

Additionally, students may have the opportunity to select electives in areas such as advertising, entrepreneurship, linguistics, and politics, subject to availability and degree requirements.

Course availability and sequencing may vary, so it is advisable to consult the University of Canterbury’s programme handbook for the most current curriculum details.

Entry requirements

While specific GRE, GMAT, or GPA requirements are not typically outlined for this program, it is recommended that prospective students verify any academic prerequisites with the University of Canterbury. The language of instruction for this course is English, and students may need to demonstrate their English proficiency through standardized tests, typically including:

• IELTS: minimum score of 6.0
• TOEFL iBT: minimum score of 80
• PTE: minimum score of 50
• Duolingo English Test: minimum score of 105

Career prospects

Graduates of the Communication Strategy and Practice program can pursue a variety of career paths in fields such as marketing, public relations, corporate communications, and advertising. With a solid foundation in communication strategies and practical experience, students are well-prepared to engage effectively with diverse audiences and manage communication initiatives in a range of organizational settings.