The Marketing and Global Markets programme at University of Milano - Bicocca offers two complementary study paths: Marketing Globale (taught in Italian) and Global Management (taught in English). You build advanced expertise in marketing strategy, international business, and data-informed decision-making, with options for joint-degree opportunities through partner universities.
The Marketing and Global Markets program at the University of Milano-Bicocca presents two distinct study paths: Marketing Globale (offered in Italian) and Global Management (available in English). This program equips students with advanced knowledge in marketing strategies, international business practices, and data-driven decision-making. Additionally, students may have the opportunity to participate in joint-degree programs through partnerships with other universities.
Courses include:
Academic focus by track:
Capstone / final assessment: Details regarding the final dissertation or thesis requirements can be confirmed with the program office.
Applicants should possess a Bachelor’s degree (or equivalent) in economics or a related field, typically requiring a minimum of 3 years of study from an accredited institution.
Graduates of the Marketing and Global Markets program will be well-equipped to pursue diverse career opportunities in various sectors. Potential roles include marketing manager, international business consultant, brand strategist, and data analyst, among others. The program's comprehensive curriculum and international perspective prepare students to excel in the dynamic global marketplace.
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