University of Amsterdam

Overview

The MSc in Communication Science with a specialization in Entertainment Communication at the University of Amsterdam delves into the intricate ways that entertainment media and technologies shape audience perceptions, behaviors, and communication outcomes. This program equips students with the knowledge and skills necessary to create effective content and design across various platforms, including games, advertising, and social media.

• Degree: Master of Science (MSc)
• Programme focus: Entertainment communication, media effects, audience engagement, and digital media
• Language of instruction: English
• Delivery format: On-campus (University of Amsterdam)
• Credits: 60 ECTS
• Duration: 1 year (full-time)

What you'll study

The program encompasses a structured study plan that covers 60 ECTS throughout one academic year. Students will engage in core courses, research training, and the completion of a final thesis.

Core courses (examples)

• Clashing Views on Media Effects
• Developing Media Entertainment
• Investigative Journalism
• Brand Communication
• Digital Analytics
• Digital Media Lifestyles

Research and final thesis

• Master’s thesis / research project: Conduct an in-depth study applying communication science theories and research methods to a relevant entertainment communication topic.
• Skills development: Gain training in research design, data analysis, academic writing, and effective presentation of results.

Note: The availability of courses and specific scheduling may vary. The final study plan will be confirmed by the program and your academic supervisor.

Entry requirements

Applicants are typically required to hold a relevant bachelor’s degree and may need to submit standardized test scores, such as the GRE, depending on their educational background. English language proficiency is also essential for non-native speakers.

Career prospects

Graduates of the MSc Communication Science – Entertainment Communication program are well-prepared for a variety of careers in the entertainment and media industries. Potential career paths include roles in media production, marketing, public relations, audience analysis, and content strategy, among others. This program provides the foundational knowledge and practical skills necessary to thrive in an ever-evolving digital landscape.